Rotogravure printing is a type of printing process where the image is engraved onto an image carrier. Rotogravure printing process is used because of its capability of producing high quality printing and in high volume. For a large number of productions and for printing in the long run, of materials such as newspapers, magazines, catalogues, this method is preferred and used. IV Packaging uses this method to produce a high quality print as rotogravure transfers more ink to the paper and is very good for printing the colours black and white apart from other colours and is the go to choice for photography reproduction.